The mystery of branding….

Hi,

I just don’t get it !, why cellphone providers spend more money asking Nokia and other cellphone companies to brand their phones… why put shity software like a stupid, not working browser on them and NOT getting the actual product to the customers with the integrated software and services.

For example, If I take Nokia (like dduuahhh), All Nokia users here in Canada don’t even know about Nokia messaging, Ovi.com, Ovi maps Etc’…

Why the Apple iPhnes is NOT branded ? WHY ?.
Any ideas?, anyone ?